OUR PHILOSOPHY

Mainstreaming Through Diversity ™

Mainstreaming Through Diversity ™ is our overall philosophy at Romar Studios, Inc. It is the process of strategically broadening, enhancing, and strengthening our clients' and partners' brand/product by targeting diverse groups. We at Romar Studios, Inc believe that strategically designing and implementing marketing, advertising, and promotional campaigns that speak to the emotions and reasons of the female, youth, and multi-ethnic groups will facilitate interest, excitement, and action. Mainstreaming Through Diversity ™ is the philosophy of getting a bigger piece of the demographic puzzle by capturing one puzzle piece at a time.

The paradigm for Mainstreaming Through Diversity ™ can be depicted as a surgical approach to market penetration with the following major components: General Market (Caucasian), Multi-Ethnic Market, Female Market, Youth Market, and Sub-Groups (diversity within the General, Multi-Ethnic, Female, and Youth market). Each component has inter-connectivity in terms of these various sub-groups: culture, socio-economic status, intellect, emotion, education, political affiliation, religion, philosophy, and geographical location. Consumers who share proclivities and or interests will tend to react similarly to certain audio and visual stimuli.

Although cross-cultural marketing, product/brand integration in multi-ethnic communities, is the most common diversity marketing strategy, it does not address the differences within those multi-ethnic communities, and it does not take into consideration the “ reverse cross-over effect ”, the minority influence in the general market. The enormous popularity of African-American entertainers, athletes, and artists in the general market is an example of the reverse cross-over effect. The “reverse cross-over effect” not only affects how the general market buys, but it can also affect how certain multi-ethnic market demographics spend.

Mainstreaming

Businesses are constantly looking for ways to increase their market share and to build and/or improve the consumers' perspective about their brand/product. The goal of every business is to surpass the competition and to gain a dominant share of the market. Businesses can benefit from Mainstreaming Through Diversity ™ in numerous ways:

•  Increased exposure to a specific target market beyond the traditional target population

•  Specialized campaigns evoke greater impact

•  Increased sales from target market—Goes beyond traditional buyers

•  Penetrates target market in ways that traditional marketing, advertising, and promotion cannot

•  Vertical market focus allows businesses to create a new market category for their product

•  An “automatic” increase in customer base

Diversity

Improved education and employment opportunities in the female and multi-ethnic communities have resulted in an increase in buying power for these communities. Research shows that the buying power of multi-ethnic groups is growing at a faster pace than the buying power of the general market. Such a rapid growth means that diversity marketing is becoming a very important strategy for businesses who wish to remain competitive and to capture a larger share of their market.

Diversity can be found in every aspect of life and in a myriad of forms that represent us all. We understand the dynamics, the needs, and the purchasing power of female, youth, and multi-ethnic communities and the differences within those communities.

The needs, desires, and interest of diverse groups have their similarities and differences, and understanding these similarities and differences is what allows Romar Studios, Inc to design and implement marketing, advertising, and promotional campaigns that effectively communicate your brand/product.

How We Put it All Together

Romar Studios, Inc is comprised of a multicultural team of professionals who are masters at providing and producing marketing and promotional collateral that accurately reflect the diverse composition of the consumer population in the United States . Businesses that are looking to implement an effective diversity marketing campaign or who are looking to increase their market share in diverse groups will benefit from choosing a company whose team structure, background, and experience gives them the professional insight to devise campaigns that penetrates diverse markets.

We believe that Mainstreaming Through Diversity ™ bridges the gap between our clients/partners and their untapped target markets.

Romar Studios, Inc understand that building your business is about building relationships between you and the consumer through strategic positioning campaigns that differentiate you from your competition. Mainstreaming Through Diversity ™ taps into territories that are often ignored through conventional marketing strategies. Helping you establish and sustain fruitful and long-term relationships with consumers is what we do at Romar Studios, Inc.